Google's mass de-indexing of websites within networks useful for paid links shook the SEO earth to its primary during April 2012.. Web sites which offered high PR contextual backlinks for a monthly charge had their power removed overnigh.
Is Google right to do that? Are site entrepreneurs right to buy links? I do not care! You have arrived at the wrong position If you need ineffective moral pontification. I'm interested in what are the results now...
A few web marketing "gurus" advocated link systems (some of which had a pretty good internet plan going) as part of a bigger link building strategy. Some internet link networks were actually advocated by marketing "gooroos" and nothing else, we have not heard much from their website recently!
So how does this change our greater link building and Search Engine Optimization strategy?
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Pat Flynn, better results that are got by the cherubic-faced ex-architect than hard-nosed SEOers wrote recently about what happened and what now. Jim figured his varied link approach however operates with no link systems.
As you will see above in Pat's adjusted link building approach, he works on the first tier of Web 2.0 websites, leading article sites and fresh blogs, copied by a 2nd tier of mass article submissions and social bookmark creating.
Pat continues to recommend web log commenting, visitor posting, community users, connection nurturing and social media to develop the kind of the incoming links.
The important thing concept here is diversification. If you'd link networks within a various link building approach then you will be less affected by the new improvements. You might perhaps be doing better as probably the competition relied on link sites alone!
AdSense Flippers Justin Cooke and Joe Magnotti present some very nice assistance as usually - they suggest an easy method forward within their modified Search Engine Optimisation and link constructing method but stress that this has not been tested carefully. It is a follow-on from their initial link constructing approach.
The people are going to be tinkering with article distribution sites going forward.
They are also going to be less "unnatural" making use of their point text. It is because of a different growth where Matt Cutts recently announced that Google may penalize "over-optimization"which might suggest too many links to arrive with the same anchor text. So less anchor text with "buy inexpensive flowers" for a florist website and more anchor text with "click here" and the website domain. Again, variety and diversity is important.
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